Overview

MSHC Partners pioneered advanced targeting techniques long before microtargeting became common practice. Today, we remain the largest and most successful microtargeting firm serving Democratic candidates and progressive causes. 

Our Targeting Department works to take advantage of recent advancements in voter file data and technology while leveraging microtargeting techniques to provide our clients with a sophisticated data approach—one that other direct mail firms can’t match.

Our work includes using techniques such as CHAID and regression analysis to help campaigns identify likely voters, likely supporters, and issues to motivate voters. MSHC Partners is also a leader in the use of modern analytical tools and direct marketing techniques to improve fundraising programs and identify prospects on voter lists and other non-conventional sources.

MSHC’s targeting techniques have been pioneered by Hal Malchow, who was called “the mad scientist of American politics” by The New Republic. His work has been also described in The Atlantic Monthly and The New York Times. These techniques are described in detail in Mr. Malchow’s book, The New Political Targeting.

Here is a brief list of clients who have benefited from our microtargeting work:

Campaigns
Mark Warner for Senate – VA
Zack Space for Congress– OH

Party Organizations
Democratic National Committee
Montana Democratic Party

Organizations
Health Care for America Now!
Defend Oregon
Planned Parenthood

In addition to our customized targeted models, MSHC Partners is also pleased to announce High Dollar Democrats, a new robust database that make it easier than ever for campaigns and fundraisers to reach highly coveted audiences.