Overview

MSHC Partners’ integrated, multi-channel approach to fundraising maximizes donor contributions and grows constituencies. We incorporate best practices from both the fundraising and commercial marketing industries, historical results from years of testing response lifting tactics, and knowledge that we gain from analyzing your housefile donor data and past campaign results.

Our full suite of services includes direct marketing strategy development, messaging, creative, production, online / offline media planning and buying, data management, budgeting, and ROI analysis.

• Direct Mail. MSHC will develop distinct, innovative strategies for both housefile appeals and prospecting. Our efficient production process and ‘test and learn’ approach assures that as your program moves forward, it continually improves based on list level performance metrics.
• Online. Whether building and hosting your fundraising website or driving highly qualified traffic to your existing site, MSHC will produce the maximum ROI for your online investment. We will develop and implement an online media plan including Email list building and messaging, Search Engine Marketing (SEM), and Social Networks, to fully optimize your fundraising program.
• Targeting & Analysis. All programs begin with the thorough review of any existing donor file data and past performance metrics. Targeting techniques range from regression modeling to RFM segmentation, as well as data appends, demographic overlays, and prospect list planning. MSHC Partners also offers a new list of High Dollar Democrats.

Below is a partial list of fundraising clients:

Campaign & Party Organizations

• Al Gore For President
• Clinton-Gore Reelection
• Democratic National Committee
• Hillary Clinton for President
• John Kerry for President
• Rob Miller for Congress
• US Senator Barbara A. Mikulski
• US Senator Mark Warner
• US Senator Ted Kennedy

Non-profit Organizations:

• Catholic Relief Services
• Emily’s List
• Habitat for Humanity
• Keepers of the American Dream
• Planned Parenthood
• Sierra Club
• Trust Women PAC
• United States Holocaust Museum