MSHC Partners Wins Yahoo!’s Prestigious “Big Idea Chair” and 24 Pollie Awards
MSHC Partners has won Yahoo!’s “Big Idea Chair” Award, and the trophy that comes with it: a big purple chair. The award recognizes our outstanding work in interactive marketing in 2007. We are the first political firm to receive this prestigious award, and the first firm of any kind to be recognized for an entire body of work (as opposed to just a single creative idea).
Presented by Yahoo! along with the American Association of Political Consultants at the 2008 Pollie Awards, the “Big Idea Chair” means that “your hard work is more than exemplary; you’ve broken the mold and shaken up the industry as a whole.” 25 of our colleagues – “the brightest minds and toughest critics in advertising” – decided that MSHC Partners displayed that kind of rare genius.
Since our beginnings in 1989, MSHC Partners has grown to become the leading pioneer and evangelist of online political marketing strategies. Incorporating new targeting techniques, the latest direct mail tools, and all the bright ideas of the internet, MSHC Partners works to educate, persuade, and turn out constituencies to win grassroots, issue advocacy and political campaigns across the country. Winning the “Big Idea Chair” is just one sign of our serious commitment to staying on the cutting edge of marketing strategies.
And, as a sign that we haven’t forgotten the fundamentals: the AAPC also awarded MSHC Partners 24 Pollies for individual creative pieces, including our direct mail and newspaper ads as well as our websites and internet communications. We thank our colleagues for recognizing our work and our clients for entrusting us with their campaigns.
So stop by our office, and keep an eye out for both our exemplary creative ideas and our new, big, purple chair. Neither will be tough to spot.
