The American Diabetes Association needed to break out in the crowded and competitive issue marketplace on Capitol Hill.
Executed a comprehensive and stark advertising campaign solely targeting Congressional decision makers around the beginning of a new session of Congress. Ad creative included a time bomb, prosthetic leg and coffin to dramatize the diabetes epidemic. We utilized traditional print and transit advertising along with the latest online targeting methods to funnel all available funds onto Capitol Hill.
Over three weeks and on a modest budget, nearly 8 million impressions (print, metro and online) flooded into Congressional offices. Our timing and presence during the formative first weeks of the new session allowed the ADA to cement their message on a critical audience.
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